Last summer Bec ( founder of Astley Clarke.com) was sat next to me at a posh yet intimate dinner at the House of Lords. I was delighted to see her again – as we had met a few years earlier within the world of 2007 internet start-ups. More recently, she very sadly lost her mother to breast cancer. I spoke at the dinner, telling my BRCA story to the wood-paneled room of (mostly) business men. And as I sat down, Bec looked me in the eye and said: Let’s do something together.
Less than a year later, the UK’s first breast cancer bracelet to raise awareness and funds for much needed research into the genetics of this hideous disease is now up on the Astley Clarke site available for pre-order. It officially goes on sale in the Astley Clarke concessions within Harrods, Selfridges and Liberty as well as online on Thursday 6th June.
The Astley Clarke/Breast Cancer Campaign bracelet is gorgeous. Hand-crafted from woven pink silk cord, sterling silver and finished with a rose quartz gemstone, it will raise vital funds to research genetic breast cancer.
I don’t need to remind you that every year around 50,000 women are diagnosed with breast cancer, and that as many as one in five women diagnosed have a family history of the disease. Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
Bec and the Astley Clarke team are even running the Royal Parks half marathon in October 2013 in support of Breast Cancer Campaign. The least you can all do is click through and admire our little gem.