There was a time (about 2 years ago) when I spent my time interviewing new business owners pretty regularly. Recently launched entrepreneurs who I thought you might like to hear from, killer products we potentially couldn’t live without or just a friend of friend of a friend whose business needed some blog support.
But then an office found me and I found that I had little time.
So, now in the (dis)guise of a photographer, I’m going to worm my way back into these homes/businesses and the plan is to bring you a series of blog posts called MEET.
Yesterday I met Marielle Wyse. Previously a documentary maker at the BBC, she had been searching for some flexible work to allow her to work from home as her kids grew up around her. A big cashmere wearer, it became startling obvious to Marielle that there was a gap in the market for cool cashmere with slightly unusual detailing but (crucially) at a stomach-able price point.
Her home in West London is the Wyse London office, showroom and warehouse. I had been asked to encapsulate (in some images) her way of working, the detail and breadth of her brand and the warmth of her home – while all I really wanted to do was pull myself into each and every bit of this delicious cashmere hanging on the rails.
Clearly a work horse, Marielle hardly paused to sip her tea. Website orders were coming in thick and fast, swatches being considered for new colour ways, repeat customers dropping by to snap up yet another grey breton… but I traipsed around after her asking questions and snapping whenever I could:
Why Wyse? I live in cashmere jumpers pretty much year round – and was fed up with paying ridiculous prices for something that wasn’t quite right. The other (cheaper) option, which was plain and boring, but not right either. So I thought I’d do my own thing, everything with a little detail, with a little twist and a little nod to fashion, but not fashion-led. Well priced, well cut and very very wearable. No-one wants countless trips to the dry cleaners.
By the way, they are lethal as if you put them on (as I do with my Ugg slippers) as I find every excuse to not go out… PURE BLISS. Next up are t-shirts, menswear, kidswear and lots of gorgeous spring fresh colour and patterns. Plus potentially items like a festival jumper which is cool for …well hanging out in at festivals…
It’s simply a happy jumper with a well placed rainbow so that it doesn’t expand your boobs!
Word of mouth, bloggers, instagram, people talk… I really think the Wyse word is getting out but yes please do tell your friends…
Never dry clean, always wool wash in a netted bag with a blob of baby shampoo. Oh and occasionally do an anti-moth chant. It works.