a game of pre-loved Chic And Seek

pre-loved

pre-loved Jimmy Choo

Holland Park reminds me so much of my grandparents.  I find it impossible to drive up Ladbroke Grove without thinking of them and the endless cups of tea I drank while chatting to them in their apartment overlooking the park.  Anyway, yesterday I dashed that way west to check out the designer vintage at the opening of Chic & Seek.

Chic & Seek, Portland Rd, W11

Chic & Seek, Portland Rd, W11

Located immediately opposite Julie’s restaurant on Portland Road, the boutique sells pre-loved (a beautiful way of saying 2nd hand) designer labels.

BARBIE-tastic light fitting at Chic & Seek

BARBIE-tastic light fitting at Chic & Seek

The business, founded and run by Tara Nash, has been operating from her home since it first launched 4 years ago.  And clearly, the demand has now grown so much that she needs a shop front.

Tara Nash outside her shop

Tara Nash outside her shop

a furry friend models for me

a furry friend models for me

Make no mistake as this is the highest end collection of vintage I’ve seen.  From dresses to jackets to shoes, bags, sunglasses and jewellery – Tara’s aim is to create a homely retail experience where you’ll pick up an immaculate designer ‘bargain’.

a caged Chanel

a caged Chanel

Discounted Diane (Von F)

Discounted Diane (Von F)

I HEART these flats

I HEART these flats

I wonder which fashionista ever wore these?!

I wonder which fashionista ever wore these?!

So while the well-heeled fashionistas of W11 recycle their Chanels and YSLs, us mere mortals can at least try on their pass-me-downs…

girlie refreshments were served at the launch

girlie refreshments were served at the launch

and some stunning roses too

and some stunning roses too

Chic & Seek 98 Portland Rd W11

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