whisky + art + a party in a car park

James Stroud Balvenie event

I’ve been muttering about a shoot I wanted to conjure up in a car park for months. {think Homelands-style, pretty dark and creepy only lit by overbearing headlights..} So when a family friend called for a chat about his impending photography exhibition and its accompanying festivities, I almost squealed with delight when he mentioned a (former) car park as the planned location.

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James Stroud’s grandparents were a massive part of my childhood. His grandfather was my father’s godfather while his incredible great grandmother was not only my persistent pen pal during my boarding school years but also acted as emergency (wartime) midwife at my father’s birth. And, as if all this was not enough, his great grandparents were also matchmakers to my paternal grandparents. All in all, the Stroud family are probably a little more important than simply ‘family friends’ to the Yablons.

James Stroud Balvenie event

I’ve always been a massive admirer of James’ work. He first learnt to use a camera aged 7 and his photography has won awards ever since his teens. With work hung in the National Portrait Gallery and many pieces exhibited worldwide (including a newly renovated St Pancras), his clients include the great and mighty – either as figurehead portraits or national ad campaigns.

photo by @clarewalshimage

photo by @clarewalshimage

Succession, and the process behind creating this collection, is so much more than a photography commission. Centred around William Grant’s whisky distillery, The Balvenie, James was really drawn to those generations who have dedicated their lives to this family run business. He was particularly interested in the sense of time and how the whole whisky-making process was governed by time as it matured over all those years.

James explains his work to Dinny Hall + Emma Hart

James explains his work to Dinny Hall + Emma Hart

Using a special lift technique, each image is broken up into grid systems which gives you a completely different perspective on the story being told.

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Poppy Loves instagrams (photo by @clarewalshimage)

my friend Poppy Loves instagrams (photo by @clarewalshimage)

The Balvenie and James share a common love of skill and craftsmanship. The events team tasked me with the job of pulling together some notable invitees who would appreciate the beautifully created pieces but also delight in a superbly crafted lunch paired with The Balvenie range of handcrafted whiskies.

Dolly Alderton tries to concentrate through the haze of whisky... (@clarewalshimage)

Dolly Alderton tries to concentrate through the haze of whisky… (@clarewalshimage)

delicious crafted by TheRecipe.co.uk

delicious crafted by TheRecipe.co.uk

The lunch affair was special. Of course, my guests were chosen VERY carefully but, with no windows nor sign of the outside world, central London and our regular work days seemed to magically vanish. We were left appreciating the intense skill and results of James’ work, the finest whisky and that age-old art of conversation.

James Stroud Balvenie event

A few of us even rolled into the evening reception too, where some 300 odd invitees marvelled and sipped some more… in this unrecognisable car park.

To hear more about James’ artistic process, do watch this film:

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away, far away

Brandon Lodge, Lulea, Sweden

Brandon Lodge, Lulea, Sweden

I knew exactly what we needed: a few days away from our lives at home. Some calm, a little silence, a large amount of space and the time to catch up. In truth, I had been daydreaming about a trip to the artic wilderness for a while… a place where the rest of the world hardly exists… away from it all.

Brandon Lodge, Lulea, Sweden

Hardly a hermit, I hasten to add that this ‘dream’ was only to be played out over a few days and I absolutely could NOT go alone. I needed my gang to on board -but just us: Him, our small humans and me.

Brandon Lodge, Lulea, Sweden

If I’m honest, they all needed a little convincing. This might have been because I was suggesting that we should try to pack little/no technology. No iPhone nagging for my attention, no access to emails inwardly bouncing nor the continual temptation to dive into social media.

Brandon Lodge, Lulea, Sweden

Ever the demanding one, on top of all this, I wanted us to live in a different world. I know it all sounds SO predictably middle class and embarrassingly London-corporate … but this is exactly how we found ourselves staying in a small cabin at Brandon Lodge (Lulea, North Sweden) for 4 nights of survival skills, basic living and some silly, crazy fun in seriously sub-zero temperatures.

Brandon Lodge, Lulea, Sweden

We started Day One learning some winter survival skills. Trekking into the forest listening to tales of our guide’s infamous hunting escapades, we were set the task of building a fire (while it snowed heavily) with only a flint and a hunting knife. Once roaring, we used our fire to brew a fine pot of pine-needle tea before journeying back to the toupee where we cooked/ate reindeer stew beside the fire.

Brandon Lodge, Lulea, Sweden

Brandon Lodge Lulea Sweden

Brandon Lodge Lulea Sweden

The temperature had dropped a little by Day Two so we upped our balaclava and ski sock layers before setting off at speed on snowmobiles across the deeply frozen archipelago. [Brandon Lodge has a large equipment room where you can top-to-toe kit yourself out: boiler suits, mittens, fleeces, boots, fur hats … We came with ski clothes but found that they simply weren’t warm enough.]

Brandon Lodge Lulea Sweden

Intensely exhilarating wouldn’t come close to describing our motorised expedition.

Brandon Lodge Lulea Sweden

Travelling (with Smalls hugging us close) across this enormous expanse of frozen sea, as well as winding through the trees and beach houses on the small islands, covering a mere 120 kilometres of snowy terrain, we only paused for an outdoor feast of meatballs and potatoes before journeying on.

Brandon Lodge Lulea Sweden

That was until we were minutes away from the lodge when my snowmobile (which had been making odd noises) decided suddenly to cut out. Thank goodness one of our instructors was bringing up the rear as my vehicle needed to be abandoned while Mini and I happily hitched home with others.

Brandon Lodge Lulea Sweden

Frozen, exhausted and mind-blown by the scenery, we collapsed into our cabin with only enough energy for yet another game of Scramble.

Brandon Lodge Lulea Sweden

Day Three and the extreme adventure continued. After breakfast we were taken to the home of an Artic Husky trainer – who also happened to be a long distance husky race winner for Sweden. Our sled allowed the Smalls and me to climb aboard and hold on for dear life as our very own Him steered us through an intensely beautiful winter wonderland, pulled along by 9 very energetic dogs.

Brandon Lodge Lulea Sweden

Brandon Lodge Lulea Sweden

There’s no doubt that the drama of the scenery, the perishing -12 degrees, the blinding sunlight and sparkling blanket of snow were to top anything we had yet experienced on this trip.

Brandon Lodge Lulea Sweden

I hasten to add that we did also experience another little mishap where a corner might have been taken at the wrong speed, a ditch that appeared out of nowhere and then we overturned. Of course the deep snow provided a soft fall however legs were trapped under the sled and, once we had released these unscathed, our dogs decided pulled away at brake-neck speed almost wiping out Mini in their way.

Our husky man was utterly mortified that we had come a crop. His dogs and our experience with these lively canines are clearly dear to his heart. He invited our whole group into his home where, around his kitchen table, we heard tales of his husky life and consumed his wife’s freshly baked cinnamon buns.

Brandon Lodge Lulea Sweden

And how did we spend all those other hours in our artic hideout? Well, we read our books, listened to music, Scrabbled (some more), Chess’d (a fair bit), tobogganed, danced (to keep warm), ate and laughed A LOT.

Brandon Lodge Lulea Sweden

Brandon Lodge Lulea Sweden

My only caveat: it was cold and I mean REALLY cold. The activities were thrilling but I wouldn’t suggest smalls under the age of 10 take part in all of the above. Not because it isn’t necessarily safe (all the guides / instructors were super vigilant about our safety) but mostly due to the freezing conditions. The same would apply to those adults who dislike being cold.

Do contact Nordic Experience to find out more about this trip and others.

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MEET: Wyse London

There was a time (about 2 years ago) when I spent my time interviewing new business owners pretty regularly.  Recently launched entrepreneurs who I thought you might like to hear from, killer products we potentially couldn’t live without or just a friend of friend of a friend whose business needed some blog support.

But then an office found me and I found that I had little time.

So, now in the (dis)guise of a photographer, I’m going to worm my way back into these homes/businesses and the plan is to bring you a series of blog posts called MEET.

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Yesterday I met Marielle Wyse.  Previously a documentary maker at the BBC, she had been searching for some flexible work to allow her to work from home as her kids grew up around her.  A big cashmere wearer, it became startling obvious to Marielle that there was a gap in the market for cool cashmere with slightly unusual detailing but (crucially) at a stomach-able price point.

Marielle Wyse of Wyse London

Marielle Wyse of Wyse London

Her home in West London is the Wyse London office, showroom and warehouse.  I had been asked to encapsulate (in some images) her way of working, the detail and breadth of her brand and the warmth of her home – while all I really wanted to do was pull myself into each and every bit of this delicious cashmere hanging on the rails.

Wyse London

Clearly a work horse, Marielle hardly paused to sip her tea.  Website orders were coming in thick and fast, swatches being considered for new colour ways, repeat customers dropping by to snap up yet another grey breton… but I traipsed around after her asking questions and snapping whenever I could:

Why Wyse? I live in cashmere jumpers pretty much year round –  and was fed up with paying ridiculous prices for something that wasn’t quite right.  The other (cheaper) option, which was plain and boring, but not right either.  So I thought I’d do my own thing, everything with a little detail, with a little twist and a little nod to fashion,  but not fashion-led.  Well priced, well cut and very very wearable. No-one wants countless trips to the dry cleaners.

When did you launch the business and how has it grown?
I had 6 pieces in November 2014, and now I’m in several shops around the country, lots of  home sales and a successful online business.  To say I’m busy is an understatement.
Wyse London
Which is your favourite jumper and why?  It’s a joint first – the grey with gold lurex, and the rainbow breton.  I just love them both.  They are just the right amount of detail, people alway ask where they’re from and they wash in the machine (wool wash obv.).  People think I wear a different one every day, but I don’t.  I’ve got my favourites and I’m lazy when it comes to thinking about what to wear.
Now the cashmere joggers – what’s next?
By the way, they are lethal as if you put them on (as I do with my Ugg slippers) as I find every excuse to not go out… PURE BLISS.  Next up are t-shirts,  menswear, kidswear and lots of gorgeous spring fresh colour and patterns.  Plus potentially items like a festival jumper which is cool for …well hanging out in at festivals…
What does wearing cashmere say about a woman’s outfit?  It says she likes comfort, style, easy to wear things that make her feel good.  Shapes are so important too.  It’s not just about comfort.
Tell us more about the rainbow theme?  
It’s simply a happy jumper with a well placed rainbow so that it doesn’t expand your boobs!
Wyse London
what are the growth plans for the brand?
I’ve called the brand Wyse London instead of Wyse cashmere as I don’t want to just stick to cashmere.  I think there is a huge untapped market for the 40 plus woman who just wants something age appropriate and cool.
how is the Wyse word currently spreading?  and how can we help make Wyse worldwide?

Word of mouth, bloggers, instagram, people talk… I really think the Wyse word is getting out but yes please do tell your friends…

wyse london

Tell us a cashmere secret.
Never dry clean, always wool wash in a netted bag with a blob of baby shampoo.  Oh and occasionally do an anti-moth chant.  It works.
To check out the full Wyse London range, click here.

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the (wonderful) ordinary // new year post

I sometimes wonder why we search for something so extraordinary in our lives. Whatever that thing might be… some awe-inspiring view, perhaps the juiciest of steaks or the most impressive of exam results, a mind-blowing film, an addictive novel, a perfect relationship… our lists are endless.

At this moment in time I want to challenge that parent who wants their child to achieve over the odds. And the teacher who feels the burning need to draw out the extraordinary in their pupil. Even the boss or client who isn’t simply satisfied with the achievable.

Because I need to know why we aren’t (at least occasionally) happy with what I would call  ‘the wondrously ordinary’?  For those who think ordinary means ho-hum, I have news. Ordinary can mean wonderful and pleasant and happy and satisfied. And besides, there are fewer issues and less disappointment with just achieving the ordinary, even providing contentment or satisfaction in front of our less demanding selves.

So, as we enter 2016, perhaps we should instill less panic in our children to reach the summit of every mountain. Instead to try and enjoy the more ordinary moments … before they pass us by, unnoticed and unappreciated. And, instead of wishing each other an excellent, dynamic, ground-breaking year, let’s (quite simply) shoot for a ‘GOOD’ one.

brush lettering by Life of Yablon

Finally, I came across this poem – also championing The Ordinary – and thought you might enjoy:

“Make the Ordinary Come Alive” by William Martin

Do not ask your children

to strive for extraordinary lives.

Such striving may seem admirable,

but it is a way of foolishness.

Help them instead to find the wonder

and the marvel of an ordinary life.

Show them the joy of tasting

tomatoes, apples, and pears.

Show them how to cry

when pets and people die.

Show them the infinite pleasure

in the touch of a hand.

And make the ordinary come alive for them.

The extraordinary will take care of itself.

Happy New Year from me at Life of Yablon.

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