Why on earth do you want to work in an office today? He asked me as I packed up my lap top. The weather amazing, the Smalls at school – no freelancer in their right mind would have made this choice, I had to agree with him.
leaving behind my freelance desk
But sometimes a change is a good as a break. And anyway, I had been chatting to the lovely PR at Fruit Towers about a possible blog tie-up and…. well, one thing led to another and there I was skipping (literally skipping) off to West London to learn more about the fruit and veg crammed into Innocent smoothies, juices and pots.
Fruit Towers in West London
Innocent faces Dock Kitchen
Clemmie Marjorie Nettlefold. As if named by Beatrix Potter, this is a PR who goes against the grain. As many of you know, I’m well versed in PR having spent most of my career in an agency or in-house surrounded by publicists. Clemmie was my hostess and a perfectly charming one at that. On brand, on the ball, on form and yet OFF my case about how this post would actually take form. (phew! as I never really know myself until the moment I write it up.)
Clemmie making my breakfast at Innocent offices
The Innocent offices, located at Portobello Dock (only separated by the water from Dock Kitchen), reflect the quirky, fun brand. 5 floors of an insane amount of breakout areas, table football and ping pong, a gym and all laced together with Cath Kidson-style bunting makes me coo like an over-excited freelancer.
double height atrium space where Innocents can play/eat/work
At my desk I eavesdrop like mad. I’m nosy and dying to know what they are planning: Innocent Inspires… guest speakers… making your own smoothies…giving your verdict on the new ones… limited invitees… quirky venue… let me come! let me come! I plead. Oh and let my readers have a chance to come too I add.
office rocking horse
rooftop meeting room…
Ms Nettlefold fixes it all (with the help of Mrs Tiggywinkle of course). The experiential marketing seminar (on 24th July) will focus on how to turn an idea into a business as we hear entrepreneurial stories straight from the horses’ mouths. I personally know of at least 4 of these speakers at this (one in a series of) Innocent Inspires event and they are – hand on heart – truly inspirational.
2 senior bods meet in the library at Innocent
Innocent Inspires is a series of inspirational evenings tailor-made by Innocent. Book today to secure your place.
In case you are unlucky, 2 tickets are being set aside for my readers so let me know if you are keen to join in by tweeting @yablon as to what inspires YOU! Personally I am inspired by clever, insightful brands….
fruity facts: for all those who think that there’s added sugar in Innocent drinks – you’re wrong! My fact finding mission has revealed that their juices are made from nothing other than pure, crushed fruit. SO THERE!
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