With only a few remaining days of these Easter (endless) school holidays, I scooped up mine plus one and headed into a pretty, sunny Soho. First stop was to drop into the Ham Yard Hotel where the kids beachwear brand, Sunuva was hosting their S/S15 press day.
What originally began as a (much needed) designer swimwear and UV rash vest brand, the collection now offers a complete wardrobe for ages 6 months to 14 years. Mine were knee-high to grass hoppers back then when I couldn’t wait to swap the boring navy blue rash vests (we burn easily) for Sunuva’s stunning and very kid-cool designs.
From Ham Yard, I decided we needed to see some Soho sights. First stop was a little comic culture. Gosh – on Berwick Street – at first glance looks like just another book shop. But when you look closer, you suddenly realised that every single book is a cover-to-cover comic strip.
Next the girls were adamant that we should check out a fabric shop. There was something about the sparkly nylon which clearly caught their eye!
Last stop (pre a sushi fest) was Reckless Records as they wanted to choose Him an early birthday present. [I won’t say which one they chose just on the (slim) chance He’s reading this!] Ever since I found an old record player in a local charity shop, they do love a little vinyl on a Sunday afternoon. It’s amusing how something so retro can feel very novel.
The lovely girls at Sunuva are VERY generously offering you all a special Life of Yablon 20% discount on the entire collection. Just use this code: lifeofyablon20 at the checkout (before 12th June 2015) and – if you’re on instagram, tag both @sunuva and @lifeofyablon into your travels this summer!